This project supported PesCo, a Venetian startup company that aims to connect touring fishermen “guests” with local fishermen “hosts”. The project team used data from government agencies, studies on fishing tourism, and economic reports to develop a set of recommendations for PesCo’s operations and marketing. We developed a wide array of business development materials to support the guest experience and facilitate registration and planning by the hosts. We also developed a marketing strategy for PesCo which included marketing materials such as videos, pamphlets, and brochures to advertise the business through a variety of physical and digital advertising. We incorporated experiences into our results that combine fishing with cultural activities such as visits to landmarks and cooking lessons to attract a wider audience of potential guests. Our recommendations included group discounts, pilot programs, and social media advertising to support PesCo’s development and success.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Zadaphiya, Aarsh
• Morgan, Jared
• Walczak, Christopher
• Alvarado, Nicolas

Subject

• Project-Based Learning
• Industry
• Sustainability
• Environment

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-071223-054503
• 111966

Advisor

• Galante, John S.
• Carrera, Fabio

Year

• 2023

Center

• Venice, Italy Project Center - IQP

Sponsor

• PesCo

UN Sustainable Development Goals

• 9 - Industry, Innovation and Infrastructure
• 11 - Sustainable Cities and Communities

Date created

• 2023-07-12

Resource type

• Interactive Qualifying Project

Source

• E-project-071223-054503

Rights statement

• In Copyright

Dernière modification

• 2023-08-22