Like other museums in London and elsewhere, the Charles Dickens Museum suffered a dramatic decline in attendance during the COVID-19 pandemic, but museum attendance has almost returned to pre-pandemic levels. Building on prior research, our study aimed to understand how visitor demographics, interests, and expectations and community engagement have evolved since the pandemic. Through interviews and observations, we identified visitor characteristics, local perceptions, and barriers to attendance. The vast majority of visitors to the Dickens Museum are immensely satisfied, but there are still opportunities to improve the visitor experience. We recommend enhancing accessibility, targeted marketing, and improving the labels to increase legibility.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Pallis, Nikolaos
• Revell, Jared
• Dalton, Ryan
• Mohlman, Trevor

Subject

• Learning
• Project-Based Learning
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• 121547
• E-project-042424-154036

Keyword

• visitor study
• visitor tracking
• museum
• audience research
• community research

Advisor

• Golding, Dominic
• Bursten, Bruce

Year

• 2024

Center

• London, England Project Center - IQP

Sponsor

• The Charles Dickens Museum

UN Sustainable Development Goals

• 4 - Quality Education

Date created

• 2024-04-24

Resource type

• Interactive Qualifying Project

Source

• E-project-042424-154036

Rights statement

• In Copyright