Generic Work
SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y
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open in viewerWe use eye tracking data to analyze the search behavior of Generation Y users when searching for information using a mobile phone. Following previous studies, we use Google as an example of list-based SERPs to explore the impact of advertisements in search results and their impact on attention before the user’s first action on the page. Results provide evidence that the presence of advertisements and location on the screen can have an impact on user experience and search.
The final authenticated version is available online at https://doi.org/10.1007/978-3-642-39191-0_29.
- Creator
- Mot-clé
- Date created
- 2013-07
- Resource type
- Event
- International Conference on Universal Access in Human-Computer Interaction 2013
- Extent
- Source
- Rights statement
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Contenu
Articles
La vignette | Titre | Visibilité | Embargo Release Date | actes |
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SERPs and Ads on Mobile Devices: An Eye Tracking Study for Genera.pdf | Public | Télécharger |
Permanent link to this page: https://digital.wpi.edu/show/n296x172n